Celebrating PHSNE’s 50th Anniversary & Photographica 90
What is Photographica and why would I want to go?
Here’s the What:
Here’s the Where & When:
Why do people attend this show?
Back in the day, Photographica was a traditional hobby trade show. It has evolved into something Show Manager John Dockery refers to as “a yearly Photographic Woodstock Festival (but inside, with restrooms) without all the sex, drugs, and rock ‘n’ roll; at least, not that we know of.” In addition, Photographica is a hands-on experience for photographers and collectors to ask questions, pick up and hold the analog camera of your dreams and … you get the idea. Photographica is a place to learn about, explore, and share information on any aspect of analog photography. Attendees are curious, interested in learning about the tools, processes, and images created using analog or a combination of digital and analog methods. It’s also a great place to find deals on equipment, images, books, and more.
Photographica began in 1973, and 50 years and 90 shows later, the reason people attend remains the same: the range of items, selection, and pricing are without equal anywhere. If you care about cameras and images, you’ll find yourself surrounded by people who share your interests.
How do I get there?
- How much does it cost to park? Nothing.
- How big is the free parking lot? Huge.
Is public transit available?
What happens at Photographica?
How many tables?
What’s on the 70+ tables?
- 35mm? Of course!
- Medium format? We’ll have them all.
- Leicas? Absolutely.
- Photo images? At least 10 tables worth.
- Large format? Speed Graphics, Crown Graphics, 4×5, 5×7, 8×10 and larger. You can bet on it.
- Antique and collectible cameras? Yes.
- Brass lenses and red bellows? There will be some there.
- Old box cameras that I can use to make pinhole cameras for practically nothing? Hundreds of them.
- Photography books? How-to as well as artists’ monographs? No problem.
- Alternative photographic processes? Got it covered.
- Digital? There will be some digital cameras and other electronic items. It’s not the focus of the show, however.
Who’s behind those 70+ tables?
How do I pay for things?
Bring a supply of cash money; you’ll be glad you did. ATMs are not onsite, though there are some in the area. Dealers prefer cash. There is WiFi available at NNHS, so some dealers may be using online payment systems. The Dollar Table is strictly cash.
Is there an admission charge?
What about free admission?
The show is in the school’s cafeteria and there are vending machines available. There are lots of eateries within walking distance. Your attendee ticket is good for re-admittance to the show. Once refreshed, better get back to the show for more specialized training and equipment gathering. We’ll have the usual day-long complimentary coffee. Is it Starbucks? No, but it’s better than most donut shops. Plus, there will be complementary cake and ice cream until it runs out. Serving begins around 1:00 PM as always. Yes, there is a Starbucks within walking distance.
What’s the Dollar Table? I hear it’s special and shouldn’t be missed?
Is there going to be an auction after the show ends at 4:00 PM?
Yes. Over 100 photo-related lots will be auctioned off in the same location. The auction starts at 4:30 PM. We’ll be done by 7:00 PM. The list of items to be auctioned will be posted on the PHSNE website at phsne.org/photographica around a week prior to the show.
Can attendees bring items to sell at Photographica?
- You must be able to carry the items in with you.
- The items for sale must be photo items.
- You are allowed to ask dealers only if they are interested in buying the cameras that Uncle Hermie and Aunt Bee left you.
- You cannot approach other attendees.
- You cannot act like a clown or be a pain to anyone.
Who should come to Photographica?
- Anyone who knows the smell of photo fixer in the morning, or would like to learn what photo fixer smells like in the morning.
- Anyone who likes photography.
- Anyone who likes images.
- Anyone who likes history.
- We don’t care who you are. If you want to learn more about photography, you’re okay with us.
Who shouldn’t come to Photographica?
- Anyone who’s in a big rush to see and learn everything there is to know about photography in an hour. If you’re into this, you’re probably going to spend a long time at Photographica. Plan on spending most of the day.
- Anyone who doesn’t play nice with others.
- Anyone looking to buy an actual violin, rattan chair, or a bunch of old flat irons — you could hurt your back!
- Will masks be mandated? Not unless the city of Newton, the state of Massachusetts, or the CDC changes the current rules.
- Can I wear a mask? Yes. You can wear a bubble suit; it’s up to you.
- The school is fully accessible.
A Final Comment
PHOTOGRAPHICA – Go for the Deals – Stay for the People
What the heck…
Are Those Even Cameras?!
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